So, if you were an athlete with aspirations to do well on a stage like say. WOW, I mean really wow!īut, with all due kudos to Nike, there might be a couple of questions that need to be posed here your Honour.įirst up, the smart money says the Air Zoom Maxfly is the fastest spike on the planet right now.
Of course here at Bartold Clinical, we are all over it, so grab yourself a pair of these sweet rides and go for the Gold! go right ahead, Nike is down with it!Ī post shared by Nike Run Club here is your invitation from Nike… You want to put some adidas stripes on, a Brooks logo, the famous Saucony boulders in the river, the Tiger stripes from ASICS. So it is providing the shoe without any Nike branding whatsoever, a pure white, blank canvas. what Nike has done, is make this shoe available. you stump up the dosh, you own the shoe right? It is built to deliver an aggressive and responsive ride that will excel in distances from 100m to 400m.įair enough, Nike have built another exciting and innovative shoe, nothing new here.īut wait, what Nike has done is make this shoe available to everyone. you know, the kind that might end up at the Olympic Games. This is not a shoe for your average punter, it is aimed squarely at elites and super elites. and given Nike has excelled at sprint spikes, this is a big plaudit! It has been labelled Nike’s most innovative sprint spike. This is the Nike Air Zoom Maxfly sprint spike, Let’s look into the Nike Air Zoom Maxfly and Nike’s “White” Project.
Suffice to say, someone in Nike marketing just took several steps UP the corporate marketing ladder. Now this is not a criticism of Nike, quite the contrary, we are filled with awe at just how they have rewritten the marketing rule book!īut even by Nike’s own lofty standards, a ploy announced just this week has caused a collective intake of breathe from punters around the world stunned by the sheer audacity, the sheer brilliance of the plan.
Nike is a marketing behemoth, in 2019, they spent 3.75 BILLION US dollars, and that buys a bit of love.īut it is not just the $$spend, it is the way the money is spent, in something reminiscent of a carefully planned military assault! Perhaps the most eagerly awaited of all events is athletics/track and field, and, as a result, every major footwear manufacturer in the world has been beavering away, fine-tuning their footwear weapons for their premier athletes. The Games of the XXXIInd Olympiad in Tokyo, Japan are due to commence in a little over 3 weeks time on July 23rd.
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